AUS-X Open launches ‘We Are Moto’ initiative in support of grass roots motocross clubs nationwide


AUS SX Holdings announce an all-new initiative to raise much-needed funds for grassroots motocross facilities Australia wide.

AUS SX Holdings is the entity behind the AUS-X Open Supercross events and the Australian Supercross Championships. Its founders Adam Bailey and Ryan Sanderson recognised the urgent need to provide support to what are the foundations of dirt bike competition.

The ‘We Are Moto’ movement has been created with a simple mission; improve club motocross facilities to make the tracks safer and more enjoyable as well as revamp facilities, to make them more comfortable and welcoming to new participants.

The sport of motocross has continued to evolve in recent decades, however, in this time, many of the tracks and facilities in Australia have not. This is not through the lack of passion and commitment of their clubs or members, but often a by-product of a lack of financial support and also a reliance on club volunteers with less and less spare time.

The purpose is simply to develop and improve the points of entry into motocross competition to encourage new participation of all ages to get involved and enjoy all that the sport of motocross is. A fantastic family sporting environment, that above all, is incredibly fun.

Many motocross tracks and facilities Australia wide are simply tired and in need of a revamp to be more welcoming for newcomers to the sport, with safer and more enjoyable tracks to compete on. The reality is, a huge number of really passionate volunteers work extremely hard to lay the foundation of motocross and supercross sport. They need a little extra help to give their home track and its facilities an upgrade.

‘People are loving riding their dirt bikes this year more than ever. It’s evident that despite the Covid-19 crisis, motorcycle and accessory sales in 2020 have been incredibly strong. There is however in some areas a breakdown between recreational riding and competition at a local and state level. We need to focus on this area, to open the funnel for new families and competitors to get involved.

Motocross is an incredibly fun and exciting sport for girls and boys, men and women of all ages. It creates lifelong friendships and brings families together like no other. By reducing some of the barriers to entry and making it a safer, more inviting and enjoyable environment for all, we hope to see more and more riders either getting back into it, or giving motocross racing a shot. This is the core of what makes our industry tick, so it absolutely deserves our focus. We’re very lucky now to have great relationships within our industry, and we hope everyone will come aboard this journey with us!’ Bailey said

‘There isn’t a motocross or supercross World Champion in history, anywhere in the world, that didn’t start their competitive journey at the local track. The majority of our team have had motocross as a part of their lives in some way. It’s given us lifelong memories and friendships. It’s our collective job to give future generations the best possible chance at enjoying everything about this sport that makes it so amazing.’

After five years of AUS-X Open events, culminating in a 35,000 strong attendance inside Marvel Stadium a year ago, AUS SX Holdings Co-Founder Ryan Sanderson agrees, there couldn’t be a better time to unite the Australian Motocross industry to make positive change.

‘We’re privileged to have so many incredibly passionate fans and industry partners, that have supported our events since 2015. With a forced break-in events for 2020, we see no better time to give back to the grassroots of motocross and supercross competition. Who knows, it may help us harbour the discovery of the next Chad Reed, Mitch Evans or Hunter/Jett Lawrence and even better, get more people riding and racing their dirt bikes and having a great time doing so.’

AUS SX Holdings have already begun working on several initiatives that will be rolled out in the coming weeks and months. The first one being the release of the ‘We Are Moto’ apparel range, where proceeds will go towards supporting local events and clubs in 2021.

‘Our first stop is track preparation. This is an incredibly arduous task, but so incredibly pivotal to riders’ experience on the day, no matter what the event. We have some big plans and some great businesses and people putting their hands up to help already and as they say, many hands make light work. Watch this space!’ Bailey concluded.

The ‘We Are Moto’ range is available now for purchase from from Wednesday 2nd December, 5 pm AEST.